{"product_id":"it01-ironwood-theory™-bamboo-rice-strengthening-shampoo","title":"IT01-Ironwood Theory™ Bamboo + Rice Strengthening Shampoo","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cem\u003e\u003cstrong\u003eStrength begins with the wash.\u003c\/strong\u003e\u003c\/em\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIronwood Theory™ Bamboo + Rice Strengthening Shampoo is a focused cleansing formula developed for hair that is vulnerable to breakage, mechanical stress and difficulty retaining length.\u003c\/p\u003e\n\u003cp\u003eA balanced cleansing system removes scalp oils, buildup and styling residue while Bamboo Extract and Hydrolyzed Rice Protein provide lightweight structural and conditioning support to the hair fiber. Betaine, panthenol and aloe complement the cleansing system to help maintain a more conditioned feel through the wash.\u003c\/p\u003e\n\u003cp\u003eBamboo + Rice Shampoo is designed for routine reinforcement—giving Ironwood Theory™ a strengthening foundation. The result is clean, refreshed hair prepared for the next step in the Ironwood Theory™ strengthening system.\u003c\/p\u003e\n\u003ch2\u003eBenefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eProvides lightweight protein reinforcement with Hydrolyzed Rice Protein\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps support stronger-feeling hair and length-retention routines\u003c\/li\u003e\n\u003cli\u003eBetaine, panthenol and aloe support conditioned wash-day feel\u003c\/li\u003e\n\u003cli\u003ePolyquaternium-7 contributes slip and manageability\u003c\/li\u003e\n\u003cli\u003eDesigned to partner with Ironwood Theory™ Fortifying Conditioner\u003c\/li\u003e\n\u003cli\u003eAppropriate as the routine cleansing step before more intensive Ironwood treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBreakage-prone hair\u003c\/li\u003e\n\u003cli\u003eWeak or fragile-feeling hair \u003c\/li\u003e\n\u003cli\u003eLength-retention routines \u003c\/li\u003e\n\u003cli\u003eChemically or mechanically stressed hair \u003c\/li\u003e\n\u003cli\u003eCustomers wanting routine strengthening without making every wash an intensive protein treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003ch3\u003eBamboo Extract\u003c\/h3\u003e\n\u003cp\u003eThe signature botanical of Ironwood Theory™, selected to support the collection's strength-focused identity and provide botanical conditioning support.\u003c\/p\u003e\n\u003ch3\u003eHydrolyzed Rice Protein\u003c\/h3\u003e\n\u003cp\u003eProvides lightweight protein-based film-forming and conditioning support to the hair fiber. In this shampoo, rice protein serves as routine reinforcement, while Ironwood Theory's more intensive protein technologies are reserved for dedicated treatment products.\u003c\/p\u003e\n\u003ch3\u003eBetaine + Panthenol\u003c\/h3\u003e\n\u003cp\u003eSupport hydration, conditioning and flexibility so the cleansing step doesn't rely on protein alone.\u003c\/p\u003e\n\u003ch3\u003eAloe Vera\u003c\/h3\u003e\n\u003cp\u003eProvides additional botanical conditioning and hydration support.\u003c\/p\u003e\n\u003ch3\u003ePolyquaternium-7\u003c\/h3\u003e\n\u003cp\u003eAdds light conditioning and slip, helping reduce the rough, stripped sensation that can accompany cleansing.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eDirections\u003c\/h2\u003e\n\u003cp\u003eWet hair and scalp thoroughly. Apply Bamboo + Rice Strengthening Shampoo primarily to the scalp and roots. Massage gently with fingertips to create a lather, allowing the cleanser to move through the lengths as you rinse. Repeat if needed for heavier buildup. Follow with Ironwood Theory™ Fortifying Conditioner.\u003c\/p\u003e\n\u003cp\u003eFor customers using oils, butters, protective styles or heavier styling products, a second cleanse may be appropriate.\u003c\/p\u003e","brand":"Alchemical Herb Artistry","offers":[{"title":"8oz","offer_id":53998486323500,"sku":"AHA-IT-BRSS-8","price":19.99,"currency_code":"USD","in_stock":true},{"title":"16oz","offer_id":53998486356268,"sku":"AHA-IT-BRSS-16","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/5659\/5029\/files\/BambooRiceShampoo.png?v=1788323589","url":"https:\/\/alchemicalherbartistry.shop\/products\/it01-ironwood-theory%e2%84%a2-bamboo-rice-strengthening-shampoo","provider":"Alchemical Herb Artistry","version":"1.0","type":"link"}